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A fundamental change to the residential real estate Brokerage
industry has been taking place over the last five years. Traditional brokers
are at a competitive
disadvantage with the emergence
of internet-based non-brokerage companies who are successfully fishing
upstream for consumer leads. These new
"lead acquisition" business models are severely costly to the
brokerage industry, where fees can range from pay-per-click to referral
fees in excess of 35%
of the commission. |
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Our approach is simple and Broker-centric; enable our broker
clients to leverage technology to optimize their online presence
and to capture, own, and manage their own leads:
- Attracting Consumers
- Automated Valuation Reports (AVM)
- Free Credit Reports
- Enhanced Listings with virtual tours, multiple images
- Just Listed/Just Sold e-mercials
- Neighborhood Information
- Consumer Information Content
- Getting Noticed
- Blending of Search Engine Optimization (SEO) and
Paid Search (PPC) for maximum site ranking
- Back-linking and content distribution programs
- Managing the Lead
- Comprehensive and extensible intranet
- Automated lead capture
- CRM with integrated task and calendaring for current
and future client follow-up
- Automated Online and Offline property marketing campaigns
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